Services
Team Media & Storytelling
Embedded media support for professional race teams.
Role & approach
I work with professional race teams as an embedded media partner, supporting communication, storytelling and content production throughout a campaign.
My role goes beyond content creation. I help teams structure their media output, define narratives and ensure consistent communication across different platforms and stakeholders.
Depending on the project, I either act as a one-person media department or integrate into existing media teams and agency structures.
One partner, different roles
Developing teams
For smaller or developing teams, I often take on a broad role covering media strategy, content creation and day-to-day communication.
This includes building a consistent visual identity, defining narratives and producing content that helps establish the team’s presence.
Professional teams
For established teams, my role focuses on content creation, onboard reporting and supporting existing media and communication structures.
I integrate into defined workflows and collaborate closely with internal media staff and external agencies.
Campaign-based projects
For specific events or campaigns, I provide targeted media support tailored to defined objectives, timelines and production requirements.
Storytelling & consistency
Effective team communication is built on consistency, not isolated moments.
I help teams develop and maintain clear narratives that run through an entire season or campaign, ensuring that content remains coherent across different platforms and touchpoints.
By understanding the team’s values, objectives and environment, I support storytelling that strengthens identity and long-term recognition rather than short-lived attention.
Trust, responsibility & professionalism
Media work should support performance, partnerships and long-term objectives — never undermine them.
Working closely with race teams requires trust, discretion and a clear understanding of responsibilities.
I operate with respect for internal processes, confidential information and the dynamics within a team environment.
Professionalism, reliability and clear communication form the foundation of every collaboration.
Selected team media work
Selected examples of team-based media work across different campaign and production environments.
Rebranding Lina Rixgens Ocean Racing
Role: Media support & storytelling
Lina Rixgens Mini Transat Campaign 2021
Role: Embedded team media / content creation
SVB – Team Germany, Red Bull Youth America’s Cup 2017
Role: Team & storytelling communications
Planning a campaign? Let’s talk.
If you are looking for embedded media support that integrates seamlessly into team structures and communication workflows, feel free to get in touch.
I am available for international campaigns, long-term team collaborations and event-based projects.